Mammoth Brewing co. — Rebrand
CLIENT
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Mammoth Brewing Co.
SERVICES
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Art Direction
Brand Identity Design
Visual Brand Guidelines
Merchandise Design
While working at The Abbi Agency, an integrated marketing agency in Reno, NV, I felt lucky when we were approached by one of my favorite breweries, Mammoth Brewing Co., to reimagine their branding and positioning. In a crowded Southern California beer scene, the rugged new logo and identity were created to capture the spirit of mountain adventure and brought a sense of place totally different and unique to MBC.