The talented crew at Dean&Co., a creative agency in Los Angeles, brought me on as a freelance brand designer to assist in creating a new brand identity for a mixed use development in Long Beach, CA. The district was being revitalized by local investors looking to create an original Long Beach experience in the previously run-down area. The new brand identity focused on bringing vibrance, artistry, and warmth to reshape public perception and invite people to an experience that is uniquely Long Beach.